Building a reputation online: What to measure?
What do you want to be known for?
And how are you going to make sure people know you for it?
Let’s talk metrics.
- % of conversation: Know your hashtag. Is it #nonprofit #webinars? Is it #nptech? Is it #b2b? What percent of the conversation in your niche involves you?
- # of outside articles and speaking engagements How many articles are written about you or your business? How many speaking engagements have you gotten where you get to talk about your expertise?
- Retweets and Shares: How many times are you being retweeted or shared around the internet?
- # of requests for information: How many emails, phonecalls, or messages do you get asking for more information?
- Positive mentions of you or your business: How can you measure sentiment metrics? PeopleBrowsr.com will do this for you.
- # of guest blogs promoting you: Have you managed to get guest blog posts on key blogger sites? Or have bloggers agreed to promote you?
- Leading referral sites (External): Who gives you the most traffic? Is it a major blog in your niche? Is it google?
- Leading referral platforms (Facebook, Twitter, other). Where do people come from when they get to your site? It’s easy to measure this if you can measure traffic to specific landing pages from Facebook or Twitter, but Google analytics can also do this for you.
- Referral site with longest site time. (Aka which site do people come from when they spend the longest on your site?) For example, when people find you through Facebook, they stay longer on your site than if they come from Twitter.
Is there anything else you like to measure?
