Wild Social Media

When I first started blogging to build an audience for my book, I read Yaro Starak’s blog. He said that the way he got tons of website visitors and built up his traffic was by commenting on 10 blogs per night. So in 2010, that is what I did. I got tons of traffic and tons of sales when my book came out. Over the years that I’ve been doing this, I’ve come to realize that commenting is an art. You don’t want to make a spam comment. You want to make something useful, something that helps people Read more [...]

If you know you should work harder on your social media marketing, or maybe you’re just starting out in a new social media management position, this workbook is for you. It teaches you step by step how to find your target market, how to use keywords to get found in google, how to write compelling articles, how to get more traffic through commenting, how to dominate Twitter and LinkedIn in 30 days, and how to measure everything you’re doing. It also has worksheets to help you stay more private Read more [...]

What do you want to be known for? And how are you going to make sure people know you for it? Let’s talk metrics.   % of conversation: Know your hashtag. Is it #nonprofit #webinars? Is it #nptech? Is it #b2b? What percent of the conversation in your niche involves you? # of outside articles and speaking engagements How many articles are written about you or your business? How many speaking engagements have you gotten where you get to talk about your expertise? Retweets and Shares: Read more [...]

Are you fretting about the REACH of your social media? Is ROI just too incomprehensible?

So, perhaps your boss is breathing down your neck, and saying, “How can you spend so much time on Twitter? What are you REALLY accomplishing?” And this is patently unfair, because if you were putting out more traditional forms of marketing, like a billboard or a bus advertisement, you wouldn’t be asked for the ROI. The boss understands that people have to see your message a certain number of times before they buy from you. But what about social media? Maybe the boss just doesn’t quite get it yet. Read more [...]

First of all, monitor what’s being said. Who is saying it? And why are they saying it?

Is it trolling, or is it just an honest frustration?

Have you ever heard of trolling?