Wild Social Media

What is your return on investment for working with us?

Here’s the equation you need to remember.

Content to Contact to CASH

We help you use multiple social media channels and come up with remarkable content to drive potential customers back to your website again and again. We will help you increase your followers, your reach, your connection to influencers, and help you produce the content that allows you to dominate the competition in your niche.

Here are two case studies with hard numbers on what focusing on social media can do for your business.

“Content to Contact to Cash” -Rick Short, Director of Marketing communications at Indium Corporation, a manufacturer of specialty alloys and solders.

Indium uses their employees to blog about various alloys and solders. Once Indium began using a keyword-rich strategy to populate 73 blogs, each about a specific product, customer contacts increased 600 percent in a single quarter.

Furthermore, every time someone makes a comment or downloads a white paper, they opt in to the Indium database. that means those contacts have willingly opted in to receive much more information about a specific topic, making it that much easier for salespeople to close a deal. Rick says, “There’s no topic too niche-y to be embraced by social media. If you are passionate, then there are certainly people out there who will also be passionate about it. Create the content, share it, and those people will find you.”

AskPatty.com (an automotive retail market site for women) has had tremendous success with selling products and services from their website.

Jody, the founder, says, “Say you spend X amount of dollars on a traditional campaign…. You get a spike in traffic, then it goes away. Syndicating content, on the other hand, is like a piggy bank. The online articles don’t go away. but instead act as a kind of grant that continues to fund traffic and awareness.” Her content generates a steady 10 to 12 solid business leads a day, she says, which she calls, “remarkable.”

Her content also gives her plenty of visibility, and has earned her media coverage in the New York Times, Forbes, the Wall Street Journal, and Oprah. She has been an expert guest on radio and TV shows, including NPR, CNN, Fox, ABC, NBC, and more.

From “Content Rules” by C.C. Chapman and Ann Handey. Wiley & Sons. 2011

This works for nonprofits too. Wildlifedirect.com, based in Nairobi, Kenya, started with 7 blogs in 2007 and raised $350,000.

As of 2011 they have 73 blogs, all about different animals and habitats, and they have increased their donations four-fold. They use their rangers to blog about the animals, and even though most of their donors will never visit Africa and have no tangible connection to their cause, they have managed to thrive by providing consistent specific and transparent content about what they do.

From “The Networked Nonprofit” by Beth Kanter and Alison Fine, Jossey-Bass, 2010.

Like a piggy bank, content marketing will add up over time to be serious cash for you.

Boeing has gotten over 2.9 million unique visitors on their blog in the last 5 years. Boeing’s blogger, Randy Baseler, says,

“It’s very easy to get wrapped up in minute by minute, day by day tracking of hits, and you can end up being pretty frustrated pretty quickly. You have to track your audience over time, but you need to give yourself time to build an audience before you start saying it’s working or not.

Be clear on your purpose. If it’s reputation-building you’re after, try to get everyone involved to agree at the start that you’re going to do it for many, many months before you decide if it’s working or not.”

From “Content Rules” by C.C. Chapman and Ann Handey. Wiley & Sons. 2011