Services | Wild Social Media
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  • Wild Social Media government training

    Get high quality performance from a WBE/ESB certified firm

  • Presenting at National SBA Small Business Week

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  • Speaking at the Urban Summit

    Get high quality performance from a WBE/ESB certified firm

  • Get high quality performance from a WBE/ESB certified firm

Services

 

Wild Social Media can deliver results in every phase of the training and marketing process. Whether you have a large or small training that you want to create, revamp, or market, our team of industry experts will guide you from idea phase, to keyword research and training marketing writing all the way through performing the training, and assessing audience feedback. From the moment you decide you need marketing help to the end of your training, we provide thorough attention to every detail of the process.

We love working with government agencies and with businesses and associations to help trainings be more effective, and to help you succeed in effectively marketing your training.

 

What does Wild Social Media Do?

Presentation assessment

Does your agency or business have a boring presentation you need to revamp? Come to Wild Social Media. We’ll help you take your slides and your show from blah to ahhhh.

Presentation delivery

Does your agency need a better presentation and need someone to create it and perform it? Wild Social Media can help you. We’ll take your presentation, we’ll work on a script, on images, timing, audience interaction, adult learner modes, and make it compelling.

Digital Marketing Training

Does your agency need to get the word out about webinars, trainings, workshops or other projects? Wild Social Media can help train your team to get the word out even more effectively. Your training may include webinars, training materials, live workshops, and more.

Wild Social Media can help your agency or business through the following:

Phase 1: Design Planning process: Finalize project timeline, identify key stakeholders, develop stakeholder communications plan.

Phase 2: Strengths, Weaknesses, Opportunities and Threats: Analysis of your marketing position, current and potential clients, and competitors. Research trends and issues in your industry, conduct surveys and interviews.

Phase 3: Provide Training: Provide training for your employees in training, and in marketing, including Twitter, LinkedIn, Blogging, Enewsletter marketing, and more.

Phase 4: Review & Finalize Project: Provide on-going on-call strategy support for your company in social media.

We can also refer you to back end web developers, front end web developers, app developers, UX and graphic designers, according to your needs.

 

 

What is your return on investment for working with us?

Here’s the equation you need to remember.

Content to Contact to CASH

We help you use multiple social media channels and come up with remarkable content to drive potential customers back to your website again and again. We will help you increase your followers, your reach, your connection to influencers, and help you produce the content that allows you to dominate the competition in your niche.

Here are two case studies with hard numbers on what focusing on social media can do for your business.

“Content to Contact to Cash” -Rick Short, Director of Marketing communications at Indium Corporation, a manufacturer of specialty alloys and solders.

Indium uses their employees to blog about various alloys and solders. Once Indium began using a keyword-rich strategy to populate 73 blogs, each about a specific product, customer contacts increased 600 percent in a single quarter.

Furthermore, every time someone makes a comment or downloads a white paper, they opt in to the Indium database. that means those contacts have willingly opted in to receive much more information about a specific topic, making it that much easier for salespeople to close a deal. Rick says, “There’s no topic too niche-y to be embraced by social media. If you are passionate, then there are certainly people out there who will also be passionate about it. Create the content, share it, and those people will find you.”

AskPatty.com (an automotive retail market site for women) has had tremendous success with selling products and services from their website.

Jody, the founder, says, “Say you spend X amount of dollars on a traditional campaign…. You get a spike in traffic, then it goes away. Syndicating content, on the other hand, is like a piggy bank. The online articles don’t go away. but instead act as a kind of grant that continues to fund traffic and awareness.” Her content generates a steady 10 to 12 solid business leads a day, she says, which she calls, “remarkable.”

Her content also gives her plenty of visibility, and has earned her media coverage in the New York Times, Forbes, the Wall Street Journal, and Oprah. She has been an expert guest on radio and TV shows, including NPR, CNN, Fox, ABC, NBC, and more.

From “Content Rules” by C.C. Chapman and Ann Handey. Wiley & Sons. 2011

This works for nonprofits too. Wildlifedirect.com, based in Nairobi, Kenya, started with 7 blogs in 2007 and raised $350,000.

As of 2011 they have 73 blogs, all about different animals and habitats, and they have increased their donations four-fold. They use their rangers to blog about the animals, and even though most of their donors will never visit Africa and have no tangible connection to their cause, they have managed to thrive by providing consistent specific and transparent content about what they do.

From “The Networked Nonprofit” by Beth Kanter and Alison Fine, Jossey-Bass, 2010.

Like a piggy bank, content marketing will add up over time to be serious cash for you.

Boeing has gotten over 2.9 million unique visitors on their blog in the last 5 years. Boeing’s blogger, Randy Baseler, says,

“It’s very easy to get wrapped up in minute by minute, day by day tracking of hits, and you can end up being pretty frustrated pretty quickly. You have to track your audience over time, but you need to give yourself time to build an audience before you start saying it’s working or not.

Be clear on your purpose. If it’s reputation-building you’re after, try to get everyone involved to agree at the start that you’re going to do it for many, many months before you decide if it’s working or not.”

From “Content Rules” by C.C. Chapman and Ann Handey. Wiley & Sons. 2011